In the 80’s it was called “Hard Work”. Then, in the 90’s it became “Smart Work”. After 2000 it was just “Work Work”. Today, after the long and lingering recession may we suggest “Heartwork”?
What makes Heartwork? Heartwork is doing what you love. If you can do it for good money, hats off. Heartwork is not defined by the type of work you do nor does it discriminate by industry, level of education, income, ethnicity or sex. Everyone is welcome. Rather, Heartwork is defined and united by a common purpose: People committed to doing something they care about -- and doing it well.